How SEO Can Leverage a Small Business and Compete with Bigger Companies
Reading Time: 4 minutesSearch Engine Optimisation (SEO) is a crucial tool for businesses striving to establish a strong
Identifying the most relevant and high-impact keywords that potential customers are using to search for products or services similar to what your business offers. This forms the foundation of your SEO strategy.
Optimising individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimising meta tags, headers, images, and ensuring the content is valuable and keyword-rich
Ensuring that the technical aspects of your website, such as site speed, mobile-friendliness, and crawlability, are optimised. This helps search engines to effectively index your site.
Developing high-quality, engaging, and informative content that is tailored to your audience. This includes blog posts, articles, infographics, and videos that incorporate targeted keywords.
Acquiring backlinks from reputable sites to increase your website’s authority and credibility in the eyes of search engines. This can involve outreach, guest posting, and creating shareable content.
Optimising your online presence to attract more business from relevant local searches. This includes managing your Google My Business profile, acquiring local citations, and encouraging customer reviews.
Monitoring the performance of your SEO efforts through tools like Google Analytics and Search Console. Regular reporting helps track progress and make data-driven adjustments to the strategy.
Reading Time: 4 minutesSearch Engine Optimisation (SEO) is a crucial tool for businesses striving to establish a strong
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